Toys! Toys! Toys!
From what I remember from when I was a kid, kids are drawn to the toy aisle like moths to a flame. They don’t even necessarily want any toys and the store might not have any cool ones anyway but the idea of a toy aisle is just an attraction by itself. It just has a comforting and exciting feeling to it. Eventually the toy aisle turns into the videogame store or the book store or the art store etc. but you just can’t pass the this place without feeling like you should pay it a visit.